Alex Cooper and Matt Kaplan announced on August 12, 2026, that their Unwell media company has secured its first outside investment from Patrick Whitesell’s WTSL, valuing the business at $500 million. Cooper and Kaplan will keep a majority stake in the company they launched in 2023. WTSL’s investment amount was not disclosed, but Unwell described the deal as growth capital rather than a rescue package. The company says it has been profitable since its first day, with Cooper’s “Call Her Daddy” podcast serving as its flagship franchise and the broader business reaching 70 million women each month, according to Unwell. What Does the Investment Mean for Unwell? Whitesell, a former executive chairman of Endeavor and co-founder of WME, launched WTSL after leaving those companies last year. His firm focuses on media, entertainment, and sports, and Unwell said WTSL will bring strategic guidance, industry connections, and experience from investments including Peyton Manning’s Omaha Productions. Cooper said the new backing will help Unwell expand its media platform through acquisitions and additional investments. The announcement arrives as recent exposés, including a June Vanity Fair report, have raised questions about behind-the-scenes conditions at the company, adding a layer of scrutiny to an otherwise very glossy valuation story.