Recently, Pamela Anderson highlighted Sonsie Super Serum, a $64 niacinamide treatment from her skincare brand, as the one product she reaches for at home, while traveling, and between work and events. The serum is designed to hydrate, calm visible redness, and create a more even looking complexion. Anderson said the formula fits her busy schedule because it can replace several steps in a morning or evening routine. Her pitch is refreshingly practical: one product that can keep up with life on set, international travel, parenting, and time spent at home. What Makes This Serum Different? Sonsie Super Serum contains 4 percent niacinamide instead of the 10 percent concentration found in many competing formulas. The brand says that lower level is intended for reactive or sensitive skin, while 2 percent mountain pepper extract may help soothe the appearance of redness and a hydration complex supports a soft, dewy finish. Sonsie describes the serum as suitable for use twice daily, with benefits focused on moisture, skin barrier support, and tone. The brand also sells Cleansing Mousse for $32, Multi Moisture Cream for $48, and Basic Balm for $22, all with vegan formulas and no sulfates, phthalates, or parabens. The E! Insider Shop editorial team says its product coverage draws from expert interviews, customer reviews, research, and firsthand experience. Products are sold by retailers rather than E!, and listed prices and availability can change after publication.