Rebecca Luna died on July 25 at approximately 1:15 p.m. after publicly documenting her battle with young onset Alzheimer’s and choosing medical aid in dying. Luna was 49 and was surrounded by loved ones when she died, according to a TikTok statement shared by her family. Luna’s eldest daughter, Maya, posted the same message on a GoFundMe that Luna created in June to help cover end of life expenses. Luna wrote that she had been a single mother and wanted to ease the financial burden on her family while they processed their grief. What Did Rebecca Luna Share About MAID? Luna explained that medical aid in dying allows an eligible patient with a terminal illness to receive medication from a physician for the purpose of ending their life. The Victoria, British Columbia, creator said she was diagnosed with early onset Alzheimer’s at 48 and began discussing the disease on TikTok in April 2025. In her final video, posted July 22, Luna said her MAID date had been moved to Friday. Luna also described how legal and medical circumstances had affected the timing of the decision over the previous year and a half, while emphasizing that the final two weeks had been her choice. Her family’s message asked followers to respect their privacy and thanked them for supporting Luna throughout her illness.