Rep. Beth Van Duyne recently defended Sydney Sweeney after criticism of the actor’s revealing advertising campaigns, saying she would understand the appeal if she had Sweeney’s look. In recent comments to TMZ, the Texas congresswoman argued that Sweeney’s use of sex to market clothing, lingerie, and sports betting is savvy business, not a scandal. Sweeney has appeared in campaigns for clothing and intimate apparel, along with a sports betting advertisement for Novig. The ad drew plenty of attention, proving that the actor’s headline making image remains a reliable marketing tool for brands looking to get people watching. Is Beth Van Duyne Team Sydney? Van Duyne’s position is refreshingly direct: if she had Sweeney’s famous figure, she says she might skip clothes altogether. Her larger argument is that viewers can criticize the strategy, but companies keep hiring Sweeney because the approach gets noticed. That is the classic sex sells argument, updated for the influencer era. Sweeney’s campaigns are clearly designed to generate conversation, and Van Duyne sees the attention as proof that the actor and the brands behind her are getting exactly what they paid for.