Sydney Sweeney has joined Novig as a strategic partner and equity holder while fronting the sports trading app’s first national advertising campaign, which uses nude, sports equipment focused imagery. The rollout arrives after Novig launched nationwide in August, with the platform limited to sports predictions and restricted to users 21 and older. In the campaign, Sweeney poses with basketballs, footballs, tennis gear, baseball bats, hockey sticks, and soccer equipment arranged to preserve modesty while keeping the visual message impossible to miss. The actor also filmed a commercial built around the same playful concept, turning sports gear into the campaign’s most strategically placed accessories. What Is Sydney Sweeney Backing? Sydney Sweeney’s ownership percentage in Novig has not been disclosed. According to Sweeney, an initial conversation about investing grew into a deeper relationship with the company, whose market based platform lets users trade on sporting outcomes rather than place conventional bets. Novig says it operates under a federally regulated framework and focuses only on sports, unlike prediction platforms that also cover politics and pop culture. The partnership adds another business win to Sweeney’s recent run, with Anyone But You earning roughly $220 million worldwide and The Housemaid reaching about $400 million globally.