Tom Holland and Zendaya ’s Spider Man: Brand New Day generated more than $50 million in U.S. and Canadian Thursday previews on July 30, 2026, putting the Marvel sequel ahead of Spider Man: No Way Home’s $50 million preview total and on track for a massive opening weekend. The Sony and Marvel Studios release, directed by Destin Daniel Cretton, began showtimes at noon Thursday, with the preview tally also including a Wednesday screening for Prime Video members. The film carries a reported $225 million net production budget and had already collected roughly $80 million in advance ticket sales. Is a $300 Million Opening in Play? Brand New Day now ranks as the third biggest preview performance ever for a theatrical release in the U.S. and Canada, the strongest preview result for a Sony film, and the top post pandemic preview haul. Industry sources were also tracking the movie above Avengers: Endgame’s $60 million preview figure, although the final comparison was still pending. Spider Man: No Way Home turned its $50 million preview night into a $260.1 million domestic debut in 2021, while Avengers: Endgame holds the North American opening record at $357.1 million. NRG projected a more conservative $195 million start for Brand New Day, but exhibitors and Greenlight Analytics reportedly saw a range of $260 million to potentially $300 million, making this one box office forecast worth watching.