Zendaya arrived at the Los Angeles premiere of Spider Man: Brand New Day on July 27, 2026, wearing a black satin Ashi Studio corset with a dramatic architectural train. The look capped a press tour that has turned every Zendaya appearance into a runway moment. Stylist Law Roach described the ensemble as an abstract interpretation of a spider transforming into something new, with Boucheron jewelry adding the final polish. Translation: this was less traditional superhero dressing and more fashion editorial with a Marvel budget. Zendaya’s Press Tour Has Receipts Roach said he could not choose a favorite look from the campaign, though he singled out Zendaya’s archival John Galliano spiderweb dress from the designer’s 1997 “Circus” collection. Zendaya wore that vintage piece to the London premiere in June, proving the style strategy has been consistent: pull from fashion history, then make it feel unmistakably current. The campaign has also included a decidedly less expensive flex. For a Paris fan event last month, Roach found Zendaya a vintage Spider Man T shirt on eBay for $34.99 and later shared the listing on Instagram with the message that great style does not need a huge price tag. Zendaya stars opposite her husband, Tom Holland , in the new film, which follows Peter Parker in a world where his friends and family no longer remember him. Directed by Destin Daniel Cretton and featuring Mark Ruffalo, Jon Bernthal, Jacob Batalon, Sadie Sink, Liza Colón Zayas, and Tramell Tillman, Spider Man: Brand New Day arrives in theaters July 31, while Roach is keeping his plans for the future Dune press tour under wraps.